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Watsonville Strawberry Festival

In 7 weeks
Strawberries
When
August 1–2, 2026 · Sat–Sun
Where
Historic Downtown Watsonville, Watsonville, CA, US · Central Coast
Admission
Free admission
Cadence
Annual · early August

Good to know

  • 💡 Alcohol is only permitted inside the Beer and Wine Garden — drinks purchased there cannot be taken elsewhere in the festival.

The Watsonville Strawberry Festival fills Historic Downtown Watsonville with strawberry-themed foods, live music, rides, and vendor booths celebrating the region's signature crop. Admission is free and family-friendly, with the main festival held on Saturday, August 1, 2026. The event honors the agricultural roots of California's Pajaro Valley, one of the nation's top strawberry-growing regions.

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